Video KYC Project

Mission

Developing a standardised, secure, and scalable video Know-Your-Customer (KYC) process and technology framework for India’s financial sector.

In May 2021, the Reserve Bank of India (RBI) revised its Know Your Customer (KYC) guidelines to facilitate the on-boarding of new customers by leveraging Video-based KYC, while also provisioning for the use of Artificial Intelligence (AI).

In this context, RBIH had conducted a study titled ‘Video-Based Customer Identification Process (V-CIP): Way forward towards a 100% Presenceless and Paperless KYC’ and identified several areas of improvement to the process flow.

 

Key Issues Identified From
Field Study

High Costs

Technology used for face matching is expensive

Lack of Transparency

Proprietary algorithms result in an opaque process

No Standardisation

Different algorithms used by regulated entities prevent comparison of results

Proposed Solution

RBIH along with its project partners seeks to replace the commercially available face-matching solutions with a low-cost and standardised solution from the UIDAI.

While the PoC with IDFC First Bank is complete, we are not now conducting pilots with SBI, HSBC, and Union Bank of India to evaluate the project’s viability. 

Problem Statement / Problem identified:

In India, women often face barriers to saving money due to various reasons such as lack of financial literacy, limited access to banking services, and complex user interfaces of existing savings applications. These challenges make it difficult for women to save money effectively and efficiently.

Proposed Project Phase:

We propose the implementation of an improved UI/UX for the Frictionless Savings App. Our primary objective is to create a user-friendly and intuitive interface tailored to the specific savings needs and preferences of women. By simplifying the savings process and incorporating features that promote financial literacy and empowerment, we aim to encourage regular saving habits among women.

Conclusion:

The Frictionless Savings Product for Women project strives to impact and enhance women’s saving practices in India. By designing an intuitive and women-friendly user experience, we aim to provide women with a technological means to take more control over their financial futures and help them achieve their family’s long-term financial goals.

Partners

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